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Madison's BCycle bike share booming amid pandemic

by Tyler Britz | Jun 25, 2020


by Steven Elbow | The Capital Times

Since going electric, Trek’s BCycle is booming, and the coronavirus crisis isn’t hurting business a bit.

In fact, company officials say, it’s fueling the bike share’s popularity.

“Bike sharing as a whole has seen increased ridership since the COVID-19 pandemic began,” said BCycle spokesman Tyler Britz in an email, “in part because people were looking for an alternative to traditional, crowded, public transit options and ride sharing.”

It's part of a national trend. When cabin fever from the lockdown set in and commuters began to fear contracting the COVID-19 virus on public transportation, bike sales in general exploded, causing worldwide supply shortages. According to the business analytics firm NPD, bike sales have seen double- and triple-digit increases this year...

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