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  • Madison B-cycle 2015 Launches Tuesday March 17th

    by Martha Laugen | Feb 26,2015

    We are digging out the stations, shining up the bikes and preparing to unveil a few surprises as we launch Madison B-cycle's 2015 season on Tuesday March 17th. Mark your calendars now for fun opening day events and the start of a new season to #RidetheRed! 

    Tuesday March 17th - St. Patrick’s Day - will mean chances to Ride the Red and Go Green with special events throughout the day, including: 

    9am: Weather-ready stations in the Madison B-cycle system will open.  Enjoy rides on us all day long!

    Station snow clearing 2015

    12pm:  Join us at our Hamilton & Main B-cycle station on the Square to battle the cold with“hot laps". Check out a B-cycle, ride a lap and enjoy treats and prizes on us! RSVP here.

    All day long:  Be on the lookout for the Lucky Green B-cycle, making its debut this St. Patrick's Day.  Madison B-cycle is green transportation, so what better day to launch the #LuckyBcycle into the system.  Find it, ride it, snap a pic, upload to social media for a chance at good luck, fame and prizes!

    We look forward to seeing you on March 17th for good luck and green transportation! #GoGreenGoBcycle!

    Follow us on Facebook and Twitter (@madisonbcycle) for details on full system and station updates.
    Purchase or renew your annual membership here.

  • 28% Rider Increase Highlights B-cycle's Annual Report, Released Today

    by Martha Laugen | Jan 20,2015

    Madison B-cycle, the city’s bike sharing system, saw record ridership in 2014. According to Madison B-cycle’s 2014 Annual Report, out today, ridership increased by 28% over 2013. B-cycle closed their fourth season with 104,274 total trips and 39 stations in operation. More than 315 signature red bikes covered over 219,000 miles throughout the city from March 20 through December 11, 2014.

    Read the full 2014 Annual Report here.

    "Reaching 100,000 trips was a big milestone," said Manager, Claire Hurley. "Closing the season with over 104,000 trips is a big accomplishment for the program and for the City. Most programs our size don't see that much traffic in one year." 

    "It is really encouraging to see the growth in B-cycle year after year in Madison," said Madison Mayor Paul Soglin. "Bike sharing is being used by visitors able to see more of the city and by residents using the system for daily commutes. The program is helping folks get exercise and reducing traffic, a win-win!"

    63% of trips in 2014 were made by annual members, most of whom are Madison residents. As in prior years, peak ridership continues to match commuter hours - 12:00-12:15pm and 4:45-5:15pm peak ride times - suggesting a regular reliance on B-cycle by users.

    Madison B-cycle launched a new subscription type in 2014 where customers can pay a small fee monthly (think Netflix for bike share). Monthly auto-renew membership grants users all the benefits of annual membership with a smaller up-front cost. Sales, system data, and user surveys demonstrate a clear and growing dependence on Madison B-cycle for both transportation and recreation throughout the community. 

    "The community support for the program has grown considerably over the last four years," said Hurley. "The addition of stations along University Avenue and the increased commuter traffic we saw in 2014 reinforce that bike sharing is an essential transportation option in Madison."

    In partnership with UW Health, UW Credit Union and Krupp General Contractors, Madison B-cycle added four new stations to the bike sharing system in 2014.  The new stations connect the existing network to the near-west side of Madison, including locations at UW Health facilities and the UW Credit Union. Madison B-cycle will reopen in March 2015 following their winter closure.

    2014 Annual Report

  • Seasonal Closure 2014

    by Martha Laugen | Dec 12,2014

    B-cycle stations close down for the winter season

    Madison B-cycle is closed for the winter as of Thursday, December 11th.  Please plan your transportation accordingly.  Some stations are removed to facilitate city snow removal, while others are powered down for the season.

    2014 has been an awesome season:  we broke 100,000 trips for the first time since our launch in 2011!  But all good things must come to an end, and the system will be in hibernation for the winter. 

    We will reemerge in March 2015 ready to roll - See you in 2015!


    by User Not Found | Feb 07,2014
    Popular hand-painted bikes return for second year
    (Madison, WI) - Madison B-cycle, Dreambikes of Madison, and The Boys and Girls Club of Dane County will unveil a whole new line of custom-painted ArtBikes on August 1st at Union South. Kicking off at 4pm, the launch event will showcase 18 Madison B-cycles hand-painted by youth members of the Boys and Girls Club of Dane County. The artists, along with the Boys and Girls Club’s Michael Johnson, will be present to showcase the unique works of active art.
    For each ride taken on an ArtBike, Metcalfe’s Market will donate $1 to the Boys and Girls Club of Dane County. 2012’s ArtBikes garnered massive attention, and proved to be a B-cycle rider favorite. While the original ArtBike fleet of 11 made up only 3% of B-cycles in Madison, they accounted for 10% of the trips taken in August of last year.
    “The bikes provide a great venue to showcase the talents of the Boys and Girls Club kids because they’re rolling around all over Madison,” said Madison B-cycle Manager Claire Hurley. “I’m happy we can provide extra visibility to such an important organization in our community. Last year we saw riders intentionally seeking out ArtBikes to make sure they had taken a ride on each one!”
    After being painted by Boys and Girls Club members, the ArtBikes B-cycles were weatherproofed by Trek Bicycle and reassembled by DreamBikes of Madison. The bikes will be in circulation August 1st through December 15th.

    Click here to see images of the 2012 ArtBikes 

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