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  • Madison BCycle 2015 Launches with New Price Option

    by Martha Laugen | Mar 16,2015

    (Madison, WI) - The Madison BCycle urban bike share system launches its 2015 season on Tuesday, March 17th. Along with the signature red bikes, Madison BCycle rolls out new pricing options to make the system more accessible.

    Walk-up customers can now check out a bike at any station, paying $3 for every 30 minutes of ride time. A $3 fee accrues each half-hour increment from check out until a bike is returned to any station in the system. More frequent riders can still purchase a monthly auto-renewing or annual membership which allows unlimited, free trips under 30 minutes, and usage fees of $3 each half-hour increment after, until the bike is returned to any station.

    "We want to keep things simple and encourage even more riders to go by BCycle," notes Madison BCycle City Manager, Martha Laugen, "The $3 per 30 minute pricing is clear for customers unfamiliar with traditional bike share pricing. This way, kiosk users sign up at the station, choose a bike and are quickly on their way."

    Madison BCycle has continued to show record ridership since its initial launch in 2011. In 2014 riders took over 104,000 total trips using the system, an average of 400 checkouts per day from March through December. The BCycle network of stations grew to 39 locations, spanning from Olbrich Gardens to the new UW Health Digestive Health Center on University Avenue. 

    The Madison BCycle season officially kicks off at noon on Tuesday, March 17th at the station at the corner of Hamilton and Main Streets. To mark the St. Patrick's Day launch, BCycle will introduce a uniquely green "Lucky BCycle" into the iconic red fleet. 

    According to Laugen, "Bicycling is truly a green transportation option and we are pleased to see more residents and visitors experience the benefits and fun of bike sharing." 

    Get Started: 
    NEW! Walk-up Pricing: $3/30 minutes

    Go to any station kiosk. Check out a bike for just $3 per 30 minutes. Return bike to any BCycle station dock to park and reset your trip timer.

    Online Purchase

    Sign up online for 24-hour, monthly or year-long memberships.
    Usage Fees
    As always, Madison BCycle is bike sharingUsage fees apply for trips longer than 30 minutes. Dock bikes at any BCycle station to park and reset your trip timer.  
  • Madison BCycle Continues Membership Discount Program with UW-Madison Community

    by Martha Laugen | Mar 13,2015

    UW students, employees and UW Extension employees can join Madison BCycle for just $20 per year with a UW email account. Membership includes all trips 30 minutes or less, with an unlimited number of trips during your membership access period. Members also receive a BCard, allowing quick access to a BCycle right at the dock. Please note, usage fees apply for all rides longer than 30 minutes. 

    To redeem, use the promo codes below when you joinUW Students Jump with BCycle

    • Students: WISCSTUDENT
    • Employees:  WISCFACULTY
    • UW Extension Employees: UWEXTENSION

    UW Health employees are also eligible for the $20 annual membership discounted rate. To join, enter promotional code:

    • WISCHEALTH38 for UW Health email addresses ending in .edu
    • UWHEALTH38 for UW Health email addresses ending .org
  • Madison B-cycle 2015 Launches Tuesday March 17th

    by Martha Laugen | Feb 26,2015

    We are digging out the stations, shining up the bikes and preparing to unveil a few surprises as we launch Madison B-cycle's 2015 season on Tuesday March 17th. Mark your calendars now for fun opening day events and the start of a new season to #RidetheRed! 

    Tuesday March 17th - St. Patrick’s Day - will mean chances to Ride the Red and Go Green with special events throughout the day, including: 

    9am: Weather-ready stations in the Madison B-cycle system will open.  Enjoy rides on us all day long!

    Station snow clearing 2015

    12pm:  Join us at our Hamilton & Main B-cycle station on the Square to battle the cold with“hot laps". Check out a B-cycle, ride a lap and enjoy treats and prizes on us! RSVP here.

    All day long:  Be on the lookout for the Lucky Green B-cycle, making its debut this St. Patrick's Day.  Madison B-cycle is green transportation, so what better day to launch the #LuckyBcycle into the system.  Find it, ride it, snap a pic, upload to social media for a chance at good luck, fame and prizes!

    We look forward to seeing you on March 17th for good luck and green transportation! #GoGreenGoBcycle!

    Follow us on Facebook and Twitter (@madisonbcycle) for details on full system and station updates.
    Purchase or renew your annual membership here.

  • 28% Rider Increase Highlights B-cycle's Annual Report, Released Today

    by Martha Laugen | Jan 20,2015

    Madison B-cycle, the city’s bike sharing system, saw record ridership in 2014. According to Madison B-cycle’s 2014 Annual Report, out today, ridership increased by 28% over 2013. B-cycle closed their fourth season with 104,274 total trips and 39 stations in operation. More than 315 signature red bikes covered over 219,000 miles throughout the city from March 20 through December 11, 2014.

    Read the full 2014 Annual Report here.

    "Reaching 100,000 trips was a big milestone," said Manager, Claire Hurley. "Closing the season with over 104,000 trips is a big accomplishment for the program and for the City. Most programs our size don't see that much traffic in one year." 

    "It is really encouraging to see the growth in B-cycle year after year in Madison," said Madison Mayor Paul Soglin. "Bike sharing is being used by visitors able to see more of the city and by residents using the system for daily commutes. The program is helping folks get exercise and reducing traffic, a win-win!"

    63% of trips in 2014 were made by annual members, most of whom are Madison residents. As in prior years, peak ridership continues to match commuter hours - 12:00-12:15pm and 4:45-5:15pm peak ride times - suggesting a regular reliance on B-cycle by users.

    Madison B-cycle launched a new subscription type in 2014 where customers can pay a small fee monthly (think Netflix for bike share). Monthly auto-renew membership grants users all the benefits of annual membership with a smaller up-front cost. Sales, system data, and user surveys demonstrate a clear and growing dependence on Madison B-cycle for both transportation and recreation throughout the community. 

    "The community support for the program has grown considerably over the last four years," said Hurley. "The addition of stations along University Avenue and the increased commuter traffic we saw in 2014 reinforce that bike sharing is an essential transportation option in Madison."

    In partnership with UW Health, UW Credit Union and Krupp General Contractors, Madison B-cycle added four new stations to the bike sharing system in 2014.  The new stations connect the existing network to the near-west side of Madison, including locations at UW Health facilities and the UW Credit Union. Madison B-cycle will reopen in March 2015 following their winter closure.

    2014 Annual Report

  • Seasonal Closure 2014

    by Martha Laugen | Dec 12,2014

    B-cycle stations close down for the winter season

    Madison B-cycle is closed for the winter as of Thursday, December 11th.  Please plan your transportation accordingly.  Some stations are removed to facilitate city snow removal, while others are powered down for the season.

    2014 has been an awesome season:  we broke 100,000 trips for the first time since our launch in 2011!  But all good things must come to an end, and the system will be in hibernation for the winter. 

    We will reemerge in March 2015 ready to roll - See you in 2015!

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