Annual membership grows 356% as the total number of rides triples
(Madison, WI) – The Madison B-cycle bike sharing system saw record growth in participation in its 2012 season, which concluded on the 14th of December. According to its 2012 Annual Report, in 258 days of operation in 2012, annual membership grew to 2,150, a 356% increase over 2011. In total, Madison’s B-cycles were ridden over 94,000 miles on 63,325 trips around the capital city, making it the fastest-growing B-cycle system in the country.
The single largest segment of growth came from riders who registered with wisc.edu email addresses, reinforcing the increased use seen around the UW campus. In August of 2012, five new stations were added to the system, primarily to address the growth in use by university students and employees, bringing the total to 33 stations hosting the 290 B-cycles in circulation. Usage of the system has revealed a strong trend toward commuting as the bikes are most consistently busy during noon-12:30 pm and 5:00 pm – 5:30 pm.
“It’s clear that Madisonians are seeing the benefits of B-cycle as an accessible, active means of transportation,” said Claire Hurley, Madison B-cycle Manager. “Growth during rush hours and in the university segment this year really reinforced that it’s catching on for commuters.”
In 2012, Madison B-cycle also showcased the talent of local members of the Boys and Girls Club of Dane County through the ArtBike project. Eleven B-cycles were given custom paint jobs by BGC’s youth members before returning to circulation for the month of August. During that time, Metcalfe’s Market donated $1 to the BGC for every trip taken on an ArtBike, giving B-cycle members the power to support another great cause while using the system.
In July, the Madison program joined Denver and Boulder’s B-cycle systems with a membership-sharing reciprocity initiative called “B-connected,” letting annual members from any one of the systems gain access at all three without purchasing a new membership.
2013’s season is scheduled to see the addition of two more stations and thirty new bikes. Madison B-cycle will return to Madison streets and paths in March, weather permitting.
Download Madison B-cycle's 2012 Annual Report.