Free rides and commuter support station aim to grow downtown two-wheeled transit
(Madison, WI) –Madison B-cycle, the city’s bike sharing program, is excited to announce that it will be offering free B-cycle trips during the Wisconsin Bicycle Federation’s Bike to Work Week, May 14th through 18th. The promotion is timed during Madison’s busiest bicycle commuting week of the year. Free B-cycles will provide easy access to two-wheeled transportation in hopes of getting more people riding bikes for short trips in and around Madison’s downtown. The cost of a 24-hour membership will be waived at all of the 27 B-cycle kiosks during the week, making all trips lasting less than thirty minutes free to all.
“Bike to Work Week is the perfect chance to try out B-cycle, even if you’re not using it for your morning or evening commute,” noted Claire Hurley, Madison B-cycle Manager. “It’s a great way to try out new restaurants people wouldn’t have time to walk to on a lunch break, or just to get out and stretch the legs during the day or after work.”
In addition to free access to the program, Madison B-cycle is hosting a commuter support station the Monday, Wednesday, and Friday of Bike to Work Week where the Southwest Commuter Corridor intersects Regent Street, Breese Terrace, and Monroe Street. Bike commuters can get an overview of the B-cycle program while enjoying complimentary coffee and bagels. The Madison B-cycle-sponsored commuter support station will be one of many around Madison, organized by the Bicycle Federation of Wisconsin.