Madison B-cycle Lowers membership Fees for 2012
By Mar 13, 2012 | 10:58AM
FOR IMMEDIATE RELEASE
(Madison, WI) - With gas prices projected to continue to rise throughout 2012, Madison B-cycle, Madison’s city-wide bike sharing system, will be lowering its daily membership fee to $5 while keeping annual membership fees flat.
As part of an ongoing partnership between Madison B-cycle and the University of Wisconsin-Madison, $20 Annual Memberships are now available to all UW Students, Faculty and Staff. This special pricing is sponsored by UW Transportation Services. Madison B-cycle has four stations located on the UW campus sponsored by UW Transportation, UW Athletics, UW Housing and UW Health. The station locations make it quick and convenient for students and staff to go by bike from dorms, classes, and meetings across campus.
With its new lower pricing structure, B-cycle will be among Madisonian's most affordable means of transportation. Along with the reduced price comes the removal of the week-long membership, which proved unpopular with members. Madison's 270 iconic red B-cycles will begin returning to the Madison landscape April 1 with eight new station locations planned across the city for 2012.
“We feel that B-cycle’s true impact will be made if we continue to focus our efforts on making the system more readily available and more affordable for more people,” said Madison B-cycle's Claire Hurley. “The changes we have made for 2012 are directly based upon feedback that our users have provided us with.”
B-cycle’s mobile app is available now and provides real-time bike availability and nearby station locations based upon a user’s geographic location. The app is available on the Android and iPhone mobile platforms and is a great tool for any member.
University of Wisconsin Students Faculty and Staff: To redeem your $20 Annual Membership sponsored by UW Transportation, use the corresponding promotional code:
Faculty and Staff: WISCFACULTY