The Madison B-cycle bike sharing program will be offering free 24-hour memberships August 26th through 28th in an effort to give more people the opportunity to try out the revolutionary urban transportation program. Users who take advantage of the offer will only have to cover usage fees for trips lasting longer than half an hour. To take advantage of the free 24-hour pass, users simply need to register at any B-cycle station or online at www.madison.bcycle.com  starting Friday, August 26th through Sunday, August 28th.

Madison visitors and residents alike can check out bikes at B-stations located throughout downtown, and return the bike at the end of their trip to any B-station in the city. Designed for short trips in urban areas, B-cycle provides on-demand transportation for Madisonians on-the-go. It’s an eco-friendly, healthy alternative to automotive transportation, and best of all, B-cycles are there whenever you need them.

Launched in the Summer of 2011, Madison B-cycle is the new way Madison moves. By the end of 2011, 35 B-cycle stations holding 350 bikes will be located throughout the downtown and university campus areas of Madison.  Members of the Madison B-cycle team will be available at the August 27th Farmer’s Market to answer any questions a potential B-cycle user might have.